How did Codere Improve Customer Engagement KPIs?

Codere, an international gaming mega-operator was looking to improve customer experience, engagement and satisfaction. Codere also wanted to reduce manual operations and automate labor-intensive processes. Codere was already using a CRM marketing system, but suffered from significant issues around data accuracy, response times, and rigidness.

After careful consideration, Codere chose Solitics to handle its entire range of marketing automation needs, managing end-to-end customer journeys on a single, centralized UI. Once implemented, Codere was able to fully leverage their now usable data, to create elaborate, trigger-based personalized journeys, and improve customer retention and experience.

Project goals were:

  • Integrate raw data, clean it and make data usable for the CRM marketing team
  • Have a single, central UI to manage all customer journeys, interactions, rewards, and bonuses, across all channels
  • Enable real-time marketing and interactions for personalization
  • Get business analytics and visibility over marketing effectiveness and attribution

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