Working as an affiliate can be tough, with many challenges to overcome before you can get the maximum value from new referrals. Converting leads by getting them to deposit for the first time is only the first step. If you have an affiliate contract that includes a share of the lead’s lifetime revenue, you also want them to keep on spending as much as possible in order to maximize your own income.
This is often easier said than done. You want to encourage leads to spend, but the world of online gaming is highly saturated, making it difficult to generate revenue from new referrals. To ease the way for your leads, you should look to connect with operators that increase your chances and use smart tools such as data driven marketing automation.
How data-driven marketing automation can help you
Imagine if you were able to peer through the internet and find out exactly what’s causing leads to hesitate over making a deposit or playing a game, and instantly communicate with them to help resolve their doubts or explain confusing instructions. For example, what if a new user signs up, makes a deposit, and then loses half of it in the first 10 minutes of play? They are very likely to leave in disappointment and never return — unless operators can quickly reach out to help.
That’s where data-driven marketing automation steps in. Marketing automation facilitates the process of getting a lead to convert, make purchases, and keep coming back for more. The software automates a series of customized responses based on the operator’s data that nurture an authentic relationship, helping the lead to become comfortable placing deposits and bets on a new platform, thus bringing the operator –(and you) more income.
What to look for in a marketing automation platform
The faster operators respond to a user who’s frustrated, stalling, confused, or in difficulties, the more likely they are to convert and retain them as a customer. However, operators also need to utilize their data in real-time in order to generate the most appropriate, relevant and personalized response.
For example, if someone has signed up for a new gaming platform and made a deposit, but hasn’t yet begun playing, they need to spot whether the player is perhaps overwhelmed by the options or confused about how to begin, and this needs to be done swiftly. Get it right and respond in time, and you’ll score a happy new referral who trusts you, feels comfortable on the new platform and is willing to make ongoing bets which will boost your long-term earnings.
All this depends on an automation platform that utilizes the data in real real-time and at lightning speed. Accessing all the data about the user, their activity, and responding in the most personal, contextual way is a process that needs to take place within seconds, not minutes.
“Real” real-time is a game-changer
That’s the difference between “real-time” and “real real-time” that affiliates and operators notice when using Solitics.
Solitics is a data management and marketing automation platform that pulls together data from distributed offline and online sources, like CRMs, apps, websites, data-bases and call-centers, to create a personal customer journeys for each player and respond to their actions/non-actions within up to 1.8 seconds.
With Solitics, operators can create effective dynamic content and personalized special offers for each and every player, alongside a web of triggers based on each player’s specific historical data andcurrent actions and preferences.
When the platform triggers an automatic response, it applies all the data and sends a response that is relevant, personal, and delivered through the appropriate channel, such as pop-ups, email, push notifications, text messages and other channels as well.
Codere, a Spanish gaming company active in Latin America and Europe, searched for a company that would not only enhance their automation and personalization capabilities but would also align and enhance their data management efforts.
Delasport VP Strategic Partnerships Manager, Eli Moscovich, commented that Solitics’ platform is a perfect match, with a rich diversity of resources that combine a variety of different data sources. This enables them to utilize all the data that they have on their players in real-time.
These and other operators and platforms chose Solitics thanks to its data-driven real-time capabilities, enabling operators to push the right content to the right lead at exactly the right moment. Working with the raw data and responding in real-time based on all the data enables operators and affiliates to increase conversion, retention and generate revenue uplifts of 15% or higher.
Solitics can boost revenue for affiliates
In the face of such challenging conditions, affiliates need to do all they can in order to ease the way for new referrals. It makes sense to favor the operators that use tools that will help them meet these challenges. Providing the most personalized, contextual customer experience to every player will accomplish just that. Don’t settle on dumb luck! Tilt the odds in your favor by working with operators that use technology and maximize your work and income.
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