Gaming brands in danger of wasting marketing spend

Harnessing real time data to power your marketing automation and customer engagements is crucial for any broker.

Gaming brands have been investing in marketing campaigns for their online services as they jostle for attention in a crowded marketplace, as restrictions are placed on physical gambling outlets during the COVID pandemic. 

However, according to Solitics CEO & founder Tomer Baumel, much of this is likely to be wasted if it is not supported with efficient conversion strategies to make sure the audience become customers. 

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