TradeFW is a regulated broker providing a trading environment for private and institutional investors worldwide.
TradeFW customer communications are designed and executed with the help of ClickLogiq media agency. Although they already had a CRM-style MarTech platform, the team felt held back and slowed down by the infrastructure.
They suffered from limited agility accessing data, with any change took months & a significant budget. They also had difficulty adding new communication channels. They were also eager to improve the performance tracking, to better understand campaign effectiveness.