When you’re on a mission to accomplish a goal, you won’t stop until it’s done… That’s exactly how your customers will feel with our newest gamification feature – Missions!
We’re delighted to share this new feature to take your customer engagement journeys even higher through fun and exciting challenges.
What It Is:
Missions are a powerful type of gamification – they take the psychology behind gamification and its dynamic nature a step further by adding the thrill of a challenge and asking your customers to take specific actions in line with your marketing strategy.
Here are a few examples of how marketers use missions in various industries to increase engagement with both their registered and anonymous users across their web and in-app customer journeys…
iGaming Brands:
Increase usage and stickiness: Incentivise your players with bonuses for playing casino games with defined goals tied to your promotional strategy, such as spin-to-win slot promotions or winning a certain number of blackjack rounds.
Enhance your retention by offering a bonus if they log in each day.
Trading
Help them take the leap! From engaging more with their demo account, enhancing their trading knowledge, or making that all-important first trade – Missions boost traders’ fun and motivation, helping them overcome any hesitation, take action and progress further in the journey.
Progress bars visually remind traders how close they are to obtaining your bonus or reward offer, increasing usage and enhancing retention.
Banking
Make your banking journeys dynamic and interactive! Want your customers to improve their budgeting abilities or invest for a rainy day? Enable proactive banking experiences by setting up personalised missions for smarter budgeting and timely offers (i.e. loans) that leverage your bank’s products and services. Gamified widgets will increase responsiveness and engagement. Guide them to achieve their goals and watch their satisfaction and credit activity grow.
