Frequently Asked Questions

Solitics is a customer engagement and gamification platform built for casinos, sportsbooks, trading brokers and retail banks, integrating and leveraging all of a business’s customer data to automate real-time, hyper-personalised experiences at every stage of the customer lifecycle. Unlike platforms that batch, sync or refresh segments periodically, Solitics’ AI data aggregation and processing technology responds to anything their customers do – or don’t do – in 0.8 seconds or less, enabling holistic, multichannel visitor activation and retention. Companies rely on Solitics’ technology and industry expertise to scale customer journeys, optimise engagement and lifetime value, and make data-driven decisions that drive growth.

Solitics integrates with the full range of data sources used by casinos, sportsbooks, trading brokers and retail banks, including back-office systems and databases, CRM, website, mobile app, BI tools and third-party providers such as sports feeds, gaming platforms, bonus engines and trading platforms. It collects existing and real-time data from every source, including a visitor’s profile and attributes, interactions, raw events such as registrations, deposits, withdrawals and logins, and any linked sub-entities such as accounts, loans or policies. Solitics then processes and analyses this data in real time, giving businesses complete, contextualised customer data to build smart segments, deliver personalised marketing messages and track campaign performance through advanced analytics and reporting.

Solitics is built for casinos, sportsbooks, trading brokers and retail banks, along with any other B2C company that wants to maximise its user data to improve acquisition and retention, increase lifetime value and strengthen brand loyalty. Solitics works especially well for e-commerce businesses and financial services companies that rely on data to drive growth and profitability.

Solitics integrates with the platforms used by casinos, sportsbooks, trading brokers and retail banks, including back-office sources and databases, CRM systems, communication channels, BI tools and third-party providers. With experience overseeing hundreds of successful integrations, Solitics also has many partners and platforms already integrated and ready to connect. On the backend, Solitics supports queues, streams, APIs and direct database connections, plus custom integrations for businesses with unique data requirements. On the front end, Solitics provides web and mobile SDKs that enable real-time access and response to visitor actions.

Solitics offers a range of pricing plans for casinos, sportsbooks, trading brokers and retail banks, based on the size of the business and its specific needs. There is no fixed, one-size-fits-all price, since every business processes different volumes of data and uses Solitics in different ways, from visitor activation to gamification. Contact Solitics directly for a tailored quote and to schedule a personalised demo of the platform.

Solitics gives casinos, sportsbooks, trading brokers and retail banks multi-channel flexibility, using dynamic placeholders and real-time messaging so any user attribute can be embedded in any message. This lets marketers deliver data-driven, hyper-personalised messages and promotions via:

• Email
• SMS
• WhatsApp
• Viber
• Telegram
• Web and in-app push notifications
• Pop-ups
• Social media
• Support channels
• Bonus engines
• Voice messaging
• Voice calling
• In-platform messaging (e.g. inbox)
• Offline (e.g. call centre, automated calling system)
• Custom channels

Solitics is different from other data management platforms in several ways, with specialised capabilities for casinos, sportsbooks, trading brokers and retail banks:

• Real-time, not batch: Solitics processes every distributed data source in real time, so marketers can act on customer activity as it happens, not after a sync or refresh.
• Vertical-specific live feeds: Market Pulse brings real-time market data into engagement for Online Trading brokers, and In-Game Pulse brings live sports data into engagement for sportsbooks.
• Anonymous visitor activation: Solitics data processing extends to anonymous visitors, improving pre-conversion and pre-registration to grow the customer base and reduce acquisition costs.
• Smart Gamification: Gamified experiences including missions, mini-games, widgets and loyalty programmes that lift engagement, retention and lifetime value.
• A growing AI hub: Solitics’ AI hub keeps expanding, and today includes Saai and Predictive AI, powering increasingly autonomous, adaptive engagement.
• 45-day integration guarantee: A contractual commitment to complete integration within 45 days, far faster than the months-long projects other platforms typically require.

Solitics’ Visitor Activation module helps casinos, sportsbooks, trading brokers and retail banks engage anonymous visitors on their websites and apps, using advanced data aggregation and processing. It tracks anonymous visitor behaviour and lets marketers trigger live communications based on both live and historical activity. These capabilities help optimise pre-registration for anonymous visitors, increasing conversion, growing the customer base and reducing acquisition costs.

Solitics helps casinos, sportsbooks, trading brokers and retail banks reduce churn by identifying and re-engaging customers before they leave. Its technology responds to anything a customer does — or doesn’t do — within fractions of a second, collecting, unifying and processing all historical and real-time data from every company data source. This gives marketers real-time access to build journeys that re-engage customers who disengage, stall in the lifecycle, go inactive or withdraw their balance, while Predictive AI forecasts churn risk ahead of time so teams can act before a customer actually leaves. With this contextualised data, CRM and marketing teams can deliver individualised retention journeys at the right time through the most effective channels, and add gamified elements such as widgets and missions to deepen engagement and long-term loyalty.

Solitics offers casinos, sportsbooks, trading brokers and retail banks a complete gamification suite to differentiate customer experiences, including widgets, mini-games, missions, tournaments, loyalty programmes and a rewards shop. Each comes with a rich library to choose from and a builder for deep customisation, all fully connected to real-time customer data for personalisation. This lets CRM and marketing teams automate mini-games and rewards based on behaviour patterns, delivering more individualised and cost-efficient engagement strategies.

Solitics is a customer data platform (CDP), and much more. Today, Solitics is best understood as an Adaptive Engagement ecosystem built for casinos, sportsbooks, trading brokers and retail banks, bringing together everything needed to turn customer data into engagement that adapts to each customer over time. At its core is a data aggregation and processing engine that unifies every data source into a holistic, contextualised view of each customer, letting teams respond instantly with a personalised experience, backed by advanced analytics and reporting capabilities. Marketers can use this to apply smart attribution, drill down into trends and gaps across customer journeys, see which KPIs they affect, and fine-tune strategies to optimise results.

Solitics’ data platform is built to handle the demanding data environments of casinos, sportsbooks, trading brokers and retail banks, scaling seamlessly across high volumes and complex data models. Advanced data processing and aggregation deliver high throughput and low latency, keeping data accessible and usable in real time. The platform dynamically adapts to changes in data models, reflecting updates as they happen and letting businesses run agile marketing and CRM strategies without delay or disruption.

Solitics is built for business managers, product managers and marketers at casinos, sportsbooks, trading brokers and retail banks, at any level of experience — no advanced technical or data expertise is required to use it day to day. Solitics covers everything from the most basic communications to advanced marketing and CRM strategies, so beginners can start simple while experienced analysts get full access to deep insights and advanced functionality as they need it. Saai, Solitics’ AI marketing expert, lets anyone understand the platform, troubleshoot issues and execute actions through natural language, making the full range of capabilities more accessible than ever.

Flexibility is at the core of Solitics. From custom integrations, data models and reports aligned with specific business goals to deeply granular customer experiences and a wide variety of communication channels, Solitics gives casinos, sportsbooks, trading brokers and retail banks the flexibility to build around their own needs. Solitics puts you in complete control of the experiences you deliver — from pop-ups, widgets, mini-games and missions to any notification or message — so you can customise everything to match your brand’s design and requirements, giving customers the unique experience you work hard to deliver.

Solitics offers casinos, sportsbooks, trading brokers and retail banks a full support and training package for new customers, including onboarding sessions, technical support and a knowledge base of articles and tutorials. This builds on years of industry expertise, since Solitics is a proven, trusted partner that helps customers solve business challenges and stand out from competitors. Dedicated customer success managers support every new customer directly, helping them make the most of the platform and consistently surpass their KPIs.

To get started with Solitics, you first sign an agreement to work together. Solitics’ delivery team then sets up a technical kick-off meeting to walk through the steps and technical requirements needed to build the integration with your data and infrastructure. This includes confirming how to provide secure access to all the data sources you want to integrate into Solitics.

Solitics can connect with all major data sources, such as:

• DB replica (e.g. SQL Server, MongoDB)
• Stream (e.g. Kafka)
• Queue (e.g. SQS, RabbitMQ)
• API (Solitics or a custom API)

With experience overseeing hundreds of successful integrations, Solitics also has many partners and platforms already integrated and ready to connect.

Solitics integrates several types of data from your systems, as defined and configured during integration:

• Customer profile and preferences
• Customer transactional data (e.g. monetary transactions)
• Public events (e.g. third-party data and insights)

All of this becomes available in real time for segmentation, personalisation and reporting.

Solitics commits contractually to completing integration within 45 days. From that moment, you get access to the Solitics dashboard, updated in real time, where you can immediately set up customer journeys and promotions, monitor results as they come in, and view data analytics to guide next steps.

Solitics treats data security and privacy as foundational, built into its yearly product roadmap. Every new feature and client request goes through security and compliance review, alongside regular external and internal penetration testing and a range of risk assessments. Security incident response processes identify, document, categorise and address incidents based on potential data exposure or resource criticality, and business continuity and data recovery plans are tested through regular drills. Solitics complies with industry standards including GDPR, holds SOC 2 Type II audits and is ISO 27001 certified — more detail is available on the Security and Compliance page.

Solitics is fully compliant with the European Union’s General Data Protection Regulation (GDPR). The privacy and security of client data is a top priority, and Solitics’ compliance and legal teams ensure the platform meets the most stringent data privacy and protection standards.

Solitics is SOC 2 Type II compliant. Solitics applies the highest security practices in the industry, and its SOC 2 Type II report demonstrates that it meets stringent criteria for managing customer data across the five Trust Services Criteria: security, availability, processing integrity, confidentiality and privacy. This reflects an unwavering commitment to maintaining the highest levels of security and operational effectiveness. The SOC 2 Type II audit report is available on request.

Solitics holds ISO/IEC 27001:2022 certification, reflecting a commitment to best practices in information security management and to assessing and addressing information security risks for every customer. This certification is independently audited and renewed regularly to keep pace with evolving security standards. The ISO/IEC 27001 certification is available on request.

Solitics ensures data accuracy and quality through real-time data processing and advanced validation mechanisms. The platform integrates seamlessly with various data sources, keeping data consistently accurate, up to date and relevant. Automated checks and rules detect discrepancies and maintain data integrity, while continuous data auditing, duplicate detection and cleansing techniques keep it clean over time.

Real-time customer engagement is the ability to respond to customer behaviour immediately after it occurs. Instead of waiting for scheduled campaigns or overnight data processing, a real-time engagement platform detects events — such as a deposit, purchase, login, trade or session abandonment — and automatically delivers personalised messages or offers within seconds.

Solitics enables operators to react instantly to live player and trader activity across email, SMS, push notifications, in-app messages and other channels.

Player behaviour changes rapidly during gaming sessions. Real-time segmentation allows operators to update audiences instantly as players deposit, wager, win, lose or become inactive. This enables more relevant bonuses, personalised retention campaigns and faster intervention when player behaviour changes.

Unlike batch segmentation, real-time segmentation ensures every campaign reflects a player’s current activity rather than yesterday’s data.

Solitics can trigger campaigns from virtually any real-time event, including:

• First deposit / failed deposit
• Withdrawal request
• Bonus acceptance or rejection
• Session inactivity or drop-off
• Bet placement, large win or large loss
• VIP status change
• Account verification
• Responsible gambling status update
• Trading activity across one or multiple accounts, including deposit, trade, position closed, margin call, P&L change or volume change
• Custom API events

Solitics continuously updates player segments as new events arrive from the gaming or trading platform. Players automatically enter or leave audiences based on predefined rules — without manual exports or scheduled updates.

No. Solitics complements rather than replaces a CRM. While CRMs manage customer records and historical data, Solitics focuses on real-time engagement, behavioural segmentation and automated journey orchestration. Many operators integrate Solitics with their existing CRM systems.

Traditional CRMs primarily store customer information and support sales or service workflows. They are not designed to process millions of live behavioural events every day. Real-time engagement platforms like Solitics continuously analyse customer activity and automatically trigger personalised communications based on current behaviour — something a CRM cannot do natively.

A CRM stores and manages customer data — contact records, deal history and communication logs. A real-time engagement platform goes further: It listens to live player or trader behaviour as it happens, segments users instantly and fires personalised campaigns within milliseconds of a trigger event.

Solitics is a real-time engagement platform, not a CRM. It connects to any data source — gaming platform, trading system, etc. — and acts on live signals without waiting for a nightly data sync.

Solitics integrates with Salesforce, HubSpot, Microsoft Dynamics, and many other CRMs as well, allowing customer data to flow between systems while using live behavioural events to power personalised engagement campaigns.

Marketing automation typically schedules campaigns based on predefined lists or time-based workflows. Journey orchestration continuously adapts each customer’s experience based on live events and changing behaviour. Solitics orchestrates dynamic journeys that evolve as player activity changes in real time — every customer’s path adjusts automatically without manual intervention.

Solitics integrates with:

• iGaming platforms and sportsbook systems
• Payment providers (PSPs)
• CRM and CDP platforms (Salesforce, HubSpot, Microsoft Dynamics)
• Data warehouses and analytics platforms
• Trading platforms: MT4, MT5, cTrader, bespoke trading platforms
• Messaging providers (email, SMS, push)
• Custom APIs and webhooks
• Bonus engines
• Third-party data feeds

No. Solitics ingests live events directly from operational systems without requiring a separate data warehouse. Operators can launch engagement campaigns immediately after connecting their platform — no data migration or warehouse build required.

Solitics connects to a live iGaming or trading platform in days, not months. The platform uses a single SDK or API integration that ingests real-time event streams directly from existing systems. Most operators are running their first live campaigns within two to four weeks of starting the integration.

Implementation is designed to minimise the workload for the operator’s technical team. After the customer provides the required API credentials and access to relevant data sources, Solitics handles the integration on its side, including connecting live event streams and configuring the platform. There’s no need for customers to build complex data pipelines, develop middleware or undertake extensive engineering projects. Once the integration is complete, operators can configure business rules and launch real-time engagement journeys with minimal ongoing technical involvement.

Solitics supports measurement across:

• Net Gaming Revenue (NGR) and Gross Gaming Revenue (GGR)
• Lifetime Value (LTV) and Average Revenue Per User (ARPU)
• Retention rate and churn rate
• Deposit conversion and bonus conversion
• Campaign attribution and incremental revenue
• Engagement metrics (open rate, click rate, response rate)
• Trading activity metrics (volume, frequency, instrument)

Solitics supports A/B testing, letting operators compare multiple campaign variants, audience definitions, incentives and messaging strategies. Results are measured using retention, revenue, engagement, and conversion metrics — not just click rates.

Solitics connects every campaign directly to revenue outcomes — not just open rates or click-through rates. Operators can measure incremental NGR lift by segment, compare retention cohorts across campaign variants and attribute LTV changes to specific engagement journeys. The platform separates organic player retention from campaign-driven retention.

Solitics connects campaign activity with customer behaviour and revenue outcomes, allowing operators to measure incremental business impact rather than relying only on email opens or click-through rates. Attribution is tracked at the player level across the full journey.

Solitics is purpose-built for forex brokers and trading operators using MT4, MT5, cTrader and other trading platforms, enabling real-time engagement based on trading behaviour, deposits, withdrawals and account activity. See the Online Trading page for more on multi-account support and trader-level profiles.

Solitics integrates natively with MT4, MT5, and cTrader, ingesting live trading activity — deposits, withdrawals, open positions, P&L and inactivity signals — in real time. No middleware is required. The integration connects directly to the trading platform’s data feed.

Solitics can trigger campaigns from any relevant trading event, including trades, deposits, withdrawals, margin calls, inactivity, profit or loss thresholds, position changes, account verification, portfolio risk shifts and trading volume milestones. These triggers connect directly to real-time trader engagement described on the Online Trading page.

Solitics can trigger engagement based on a trader’s P&L and account activity, aggregating trading data at the trader level rather than just the account level. See the Online Trading page for how this powers personalised journeys across email, SMS, push and in-platform messages.

Solitics can personalise communications for individual traders based on trading history, account balance, trading volume, preferred instruments, platform activity and real-time behavioural signals, so each trader receives a unique, context-aware message. See the Online Trading page for more on trader-level personalisation.

Look for five capabilities: live event ingestion, triggers that fire within seconds of a player action (a deposit, a win, sudden inactivity), dynamic segmentation on behavioural and transactional data, integrated journey, bonus and gamification tools, and reporting tied to NGR and retention. The platform should also support responsible-gambling exclusions, consent controls and secure data handling — non-negotiable in regulated markets. Solitics brings these together on live player data, reacting in under 0.8 seconds and processing 500M+ events daily, without requiring a separate customer data warehouse. Operators using it have seen up to 75% uplift in FTD conversion.

Solitics includes native gamification tools — missions, challenges, leaderboards and reward mechanics — connected to live player activity. Gamification triggers fire in real time based on player behaviour (completing a game, reaching a wagering milestone, returning after a lapse), and rewards are delivered instantly through the operator’s preferred channels.

Solitics builds a unified real-time player profile that aggregates activity across all touchpoints — gaming sessions, deposits, withdrawals, bonus usage, email clicks and support interactions. This profile updates continuously and is the foundation for all segmentation and personalisation.

Solitics supports responsible gambling compliance through automated exclusion rules and suppression lists that apply across every campaign in real time. Players flagged under self-exclusion, deposit-limit or cooling-off rules are removed from active journeys and suppressed from outbound messaging automatically, without manual intervention.

In Solitics, configured compliance and exclusion controls take precedence over campaign eligibility. When a self-exclusion or other ineligibility update places a player in a configured exit segment, the platform removes them from the active journey at the next eligibility check and automatically cancels that journey’s scheduled promotions. Separately, channel-level opt-outs prevent future messages through the blocked channel without manual intervention. When these controls are supported by real-time data feeds, they can be applied as relevant updates arrive. Exact timing depends on the integration and segment configuration.

Solitics helps operators maintain regulatory compliance through centralised suppression rules that block ineligible players from every campaign, ongoing audits of campaign activity, and communications built to align with jurisdiction-specific regulations and internal responsible gambling policies.

Solitics uses AI throughout the platform. This includes Saai, an AI assistant that helps teams build segments, journeys and campaigns, and answers questions about their own player data in plain language. The platform also applies machine learning to prediction tasks such as identifying players at risk of churning, so teams can act before the drop-off happens. All of this runs on the same live data layer that powers real-time engagement, with marketers staying in control of what goes out.

AI can identify churn risk, predict player value, recommend next-best actions, and personalise offers. When combined with real-time behavioural data from Solitics, AI enables more relevant engagement that improves retention and lifetime value — acting on signals the moment they appear rather than days later.

Rule-based automation fires campaigns when predefined conditions are met (e.g. “send a bonus after 3 days of inactivity”). AI-driven engagement adds prediction: Solitics’ churn model identifies players likely to lapse so journeys can intervene before it happens, and Saai helps teams build and optimise those journeys. Operators typically start with rule-based journeys and layer in the predictive model as data matures.

Solitics combines behavioural events, transactional data, customer attributes, historical activity and predictive insights to deliver individualised messages across every customer touchpoint. Personalisation is applied in real time — every campaign reflects what the player or trader is doing right now, not a historical snapshot.

Solitics gives each player a personalised experience within the journeys you design. Based on configured segments, triggers, behaviour, profile data and exclusions, two players in the same journey may receive different messages, offers, channels or timing. Your team defines the available paths and rules; Solitics evaluates each player’s data and activates the relevant experience, including real-time responses when event-driven triggers are configured.