Frequently Asked Questions

Solitics is an award-winning Customer Engagement and Gamification Platform that enables businesses to integrate and leverage all of their customer data seamlessly to automate real-time, hyper-personalised customer experiences at every stage of their lifecycle. As the only solution in the market that enables companies to respond Live to all customer data, Solitics’ AI data aggregation and processing technology empowers brands to respond to anything their customers do – or don’t do – in 0.8 seconds or less, enabling true holistic and multichannel Visitor Activation, Retention and Gamification. Companies rely on Solitics’ pioneering technology and industry expertise to scale their customer journeys, optimise customer engagement, retention and lifetime value, and make data-driven decisions that drive growth and revenue.

Solitics integrates seamlessly with all of your organisation’s data sources, including back-office sources and databases, CRM, Website, mobile app, BI tools,  and third-party providers (e.g. sports feed, gaming platforms, bonus engines, trading platforms, email, messaging apps, SMS, push etc.). It collects both existing and real-time data from all of these sources, including a visitor’s profile and attributes, interactions, raw events (e.g. registration, deposits, withdrawals, login, page change, etc.), and any linked sub-entities (e.g. account, loans, policies, etc.).

Solitics’ platform then processes and analyses this data in real time, giving businesses complete, contextualised customer data and enabling them to create smart customer segments and deliver personalised marketing messages based on specific behaviours and preferences.

With Solitics, you also gain access to advanced data analytics and reporting tools, helping you track the performance of your marketing campaigns and continually refine your strategies for optimal results throughout the lifecycle.

Solitics is ideal for any B2C company seeking to fully maximise all of their user data to improve customer acquisition and retention, increase lifetime value and strengthen brand loyalty. Our platform is particularly well-suited for e-commerce businesses, financial services companies, trading platforms, brokers, gaming companies and other businesses that rely on data to drive growth and profitability.

Solitics integrates with a wide range of back-office sources and databases, CRM systems, communication channels, BI tools, and third-party providers. Visit our partners and integrations page for a complete list.

For backend sources, Solitics supports queues, streams, APIs, DB connections and more. We also offer custom integrations for businesses with unique data requirements.

For the front end, Solitics provides web and mobile SDKs that enable real-time access and response to visitor actions.

Solitics offers a variety of pricing plans tailored to the needs and size of your business. Contact us to explore our pricing options and to schedule a personalised demo of our platform.

Absolutely! Solitics enables unmatched multi-channel flexibility with dynamic placeholders and real-time messaging that enable any user attribute to be embedded in any message. This allows marketers to data-driven hyper-personalised messages and promotions via:

• Email
• SMS
• WhatsApp
• Viber
• Telegram
• Web and in-app push notifications
• Pop-ups
• Social media
• Support channels
• Bonus engines
• Voice messaging
• Voice calling
• In-platform messaging (e.g. inbox)
• Offline (e.g. call center, automated calling system)
• Custom channels

Solitics is the only platform in the market that processes all companies’ distributed data sources and makes it usable Live, enabling marketers to respond instantly to any relevant customer activity. This enables contextual personalisation across the entire user lifecycle, from visitor activation to customer engagement, retention, and loyalty programs.

Our market-leading data aggregation and processing capabilities extend beyond active or registered customers—they also enable you to optimise pre-conversion and pre-registration for anonymous visitors—growing your customer base and reducing customer acquisition costs.

A Gamification Module runs on top of these core capabilities to enable deeper interactive experiences that enhance engagement, retention and lifetime value.

The Solitics platform is built to process a high volume and high complexity of data to enable businesses to scale their CRM and marketing automation intelligently, seamlessly and effortlessly.

While most platforms demand extensive and complex IT projects that take months, if not years, Solitics provides a contractual commitment to complete integration within 45 days.

Solitics’ Visitor Activation Module leverages advanced data aggregation and processing to enable brands to engage with anonymous visitors on websites and mobile apps. Our platform tracks anonymous visitor behaviour and enables you to raise live communications based on both live and historical behaviour.

These capabilities enable companies to optimise pre-registration for anonymous visitors, and help increase conversion, grow their customer base and reduce customer acquisition costs.

A pillar of Solitics’ approach is empowering marketers with the ability to respond to anything their customers do – or don’t do – within fractions of a second. Our pioneering technology collects, unifies and processes all historical and real-time data from all of company data sources, including raw customer actions in 0.8 or less.

This gives marketers Live access to diverse data sources, and the ability to create journeys to re-engage customers who have low engagement or are not progressing through the lifecycle, have not been active within a defined timeframe, or have withdrawn their balance.

With the most timely and contextualised customer data, CRM and marketing managers can leverage Solitics Customer Retention Module to deliver truly individualised customer journeys at precisely the right time and via the most effective channels—enhancing retention rates and lifetime value while minimising churn.

Solitics Gamification Module unlocks even deeper and more immersive customer experiences for brands with interactive gamified widgets and personalised missions that enable brands to grow engagement, retention and long-term loyalty to new levels.

Solitics’ Gamification Module enables you to differentiate your customer experiences with smart gamified widgets, mini-games, Missions and loyalty schemes.

Marketers can easily enhance customer engagement and retention with a fully customisable widget builder and a rich library of widgets tailored to your brand.

Solitics widgets, missions, and loyalty programs leverage customer data in real time, enabling CRM and marketing automation professionals to automate the use of mini-games based on user behaviour patterns and delivering more individualised and cost-efficient bonus strategies.

At the core of Solitics’ Customer Engagement and Gamification Platform is our pioneering data aggregation and processing technology. These capabilities not only unify all your data sources to provide a holistic and contextualised view of your customers and enable you to respond instantly to data with the most personalised experience, they deliver valuable insights and empower data-driven decisions with our Business Analytics Module. Marketers can use our advanced analytics tool to apply smart attribution, seamlessly drill down to understand trends and gaps in their customer journeys and which KPIs they affect, and finetune their strategies to optimise results.

Solitics’ data platform is built to handle demanding data environments, enabling to scale seamlessly across high volumes and complex data models. With our advanced data processing and aggregation capabilities, we offer high throughput and low latency to ensure data is accessible and usable in real time. Our platform dynamically adapts to changes in data models, reflecting updates and allowing businesses to drive agile marketing and CRM strategies without delay or disruption.

From the most advanced and sophisticated marketing and CRM strategies down to the most basic communications, Solitics provides a wide range of capabilities for customer-centric brands to automate their customer acquisition and engagement.

While experienced analysts will appreciate Solitics’ deep insights and advanced functionality, our platform is best suited for business managers, product managers and marketeers of all levels and experience.

Yes! Flexibility is at the core of Solitics end-to-end. From custom integrations, data models, and reports aligned with your specific business goals and requirements, building deeply granular and strategic customer experiences with ease, to delivering them via a wide variety of communication channels, including email, SMS, WhatsApp, in app-push, web push, social media, voice calling etc.

Unlike other solutions with more limited and rigid promotion templates and interfaces… Solitics is designed to put you in complete control of your promotions. From pop-ups, widgets, mini-games, gamification and missions, to any notification or message you communicate – we enable you to enhance your promotions while perfectly matching brand’s design and needs so that your customers enjoy the uniqueness you work so hard to deliver.

With years of industry expertise, Solitics has established itself as a proven and trusted partner committed to solving our clients’ business challenges and helping them differentiate themselves from their competitors. We offer comprehensive support and training resources for new users, including onboarding sessions, technical support, and a knowledge base with helpful articles and tutorials. Our dedicated Customer Success Managers are here to support you and ensure you make the most of the Solitics platform so that you can consistently surpass your KPIs.

Once an agreement to start working together has been finalised, Solitics’ Delivery Team will set up a Technical Kickoff meeting with you to explain all steps and technical requirements needed for Solitics to build the integration with your data and infrastructure. This will include confirming the process of providing us secured access to all relevant data sources you wish to integrate into the Solitics platform.

Solitics can connect with all major data sources, such as:

• DB replica (e.g. SQL Server, MongoDB)
• Stream (e.g. Kafka)
• Queue (e.g. SQS, RabbitMQ)
• API (Solitics or your custom API)

Visit our partners and integrations page for a full list.

As defined and configured in the integration stage, the types of data incoming from your data sources into the Solitics platform include:

• Customer profile and preferences
• Customer transactional data (e.g. monetary transactions)
• Public events (e.g. 3rd-party data and insights)

From the moment integration is complete (Solitics provides a contractual commitment to complete integration within just 45 days), you will receive the Solitics dashboard which is updated Live. You can immediately set up customer journeys and promotions on the dashboard, monitor all results and view data analytics.

Data security and privacy is a foundational component of our platform. This is built into our yearly roadmap, and every feature we develop or request we address from clients undergoes security and compliance review. We regularly execute external and internal Penetration Testing (PT) and a wide variety of risk assessments. Additionally, we carry out Security incident response processes to identify, document, categorise, and address any incidents based on potential data exposure or resource criticality.

Solitics also adheres to our business continuity and data recovery plans and conducts regular drills to ensure their effectiveness.

We take all measures to comply with all industry standards and best practices, including compliance with GDPR and audits for SOC 2 Type II, and are ISO 27001 certified.

Read more about these security and compliance processes on our Security and Compliance page.

Solitics is fully complaint with the European Union’s Global Data Protection Regulation (GDPR). The privacy and security of our clients’ data is of the utmost priority and our Compliance and Legal teams ensure we meet the most stringent data privacy and protection standards.

Yes, Solitics is SOC 2 Type II compliant. Solitics applies the highest security practices in the industry. This certification ensures that we meet the most stringent criteria for managing customer data based on five “trust service principles”, covering security, availability, processing integrity, confidentiality and privacy. This demonstrates our unwavering commitment to maintaining the highest levels of security and operational effectiveness. You can request our SOC 2 Type II audit report here.

Yes, Solitics holds ISO/IEC 27001:2022 certification, affirming our commitment to best practices in information security management and our dedication to assessing and addressing information security risks specific to the needs of our valued customers. You can request our ISO/IEC 27001 certification here.

At Solitics, we prioritise data accuracy and quality by utilising real-time data processing and advanced validation mechanisms. Our platform seamlessly integrates with various data sources, ensuring that data is consistently accurate, up-to-date, and relevant. We apply automated checks and rules to detect discrepancies and maintain data integrity. Additionally, we implement continuous data auditing, duplicate detection, and cleansing techniques.

Real-time customer engagement is the ability to respond to customer behaviour immediately after it occurs. Instead of waiting for scheduled campaigns or overnight data processing, a real-time engagement platform detects events — such as a deposit, purchase, login, trade, or session abandonment — and automatically delivers personalised messages or offers within seconds.

Solitics enables operators to react instantly to live player and trader activity across email, SMS, push notifications, in-app messages, and other channels.

Player behaviour changes rapidly during gaming sessions. Real-time segmentation allows operators to update audiences instantly as players deposit, wager, win, lose, or become inactive. This enables more relevant bonuses, personalised retention campaigns, and faster intervention when player behaviour changes.

Unlike batch segmentation, real-time segmentation ensures every campaign reflects a player’s current activity rather than yesterday’s data.

Solitics can trigger campaigns from virtually any real-time event, including:

• First deposit / failed deposit
• Withdrawal request
• Bonus acceptance or rejection
• Session inactivity or drop-off
• Bet placement, large win, or large loss
• VIP status change
• Account verification
• Responsible gambling status update
• Trading activity across one or multiple accounts, including deposit, trade, position closed, margin call, P&L change, or volume change
• Custom API events

Yes. Solitics continuously updates player segments as new events arrive from the gaming or trading platform. Players automatically enter or leave audiences based on predefined rules — without manual exports or scheduled updates.

No. Solitics complements rather than replaces a CRM. While CRMs manage customer records and historical data, Solitics focuses on real-time engagement, behavioural segmentation, and automated journey orchestration. Many operators integrate Solitics with their existing CRM systems.

Traditional CRMs primarily store customer information and support sales or service workflows. They are not designed to process millions of live behavioural events every day. Real-time engagement platforms like Solitics continuously analyse customer activity and automatically trigger personalised communications based on current behaviour — something a CRM cannot do natively.

A CRM stores and manages customer data — contact records, deal history, and communication logs. A real-time engagement platform goes further: it listens to live player or trader behaviour as it happens, segments users instantly, and fires personalised campaigns within milliseconds of a trigger event.

Solitics is a real-time engagement platform, not a CRM. It connects to any data source — gaming platform, trading system, payment provider — and acts on live signals without waiting for a nightly data sync.

Yes. Solitics can integrate with CRM platforms, allowing customer data to flow between systems while using live behavioural events to power personalised engagement campaigns.

Marketing automation typically schedules campaigns based on predefined lists or time-based workflows. Journey orchestration continuously adapts each customer’s experience based on live events and changing behaviour. Solitics orchestrates dynamic journeys that evolve as player activity changes in real time — every customer’s path adjusts automatically without manual intervention.

Solitics integrates with:

• Gaming platforms and sportsbook systems
• Payment providers (PSPs)
• CRM and CDP platforms (Salesforce, HubSpot, Microsoft Dynamics)
• Data warehouses and analytics platforms
• Trading platforms: MT4, MT5, cTrader, bespoke trading platforms;
• Messaging providers (email, SMS, push)
• Custom APIs and webhooks
• Bonus engines
• 3rd party data feeds

No. Solitics ingests live events directly from operational systems without requiring a separate data warehouse. Operators can launch engagement campaigns immediately after connecting their platform — no data migration or warehouse build required.

Solitics connects to a live iGaming or trading platform in days, not months. The platform uses a single SDK or API integration that ingests real-time event streams directly from existing systems. Most operators are running their first live campaigns within two to four weeks of go-live.

Implementation is designed to minimize the workload for the operator’s technical team. After the customer provides the required API credentials and access to relevant data sources, Solitics handles the integration on its side, including connecting live event streams and configuring the platform. There’s no need for customers to build complex data pipelines, develop middleware, or undertake extensive engineering projects. Once the integration is complete, operators can configure business rules and launch real-time engagement journeys with minimal ongoing technical involvement.

Solitics supports measurement across:

• Net Gaming Revenue (NGR) and Gross Gaming Revenue (GGR)
• Lifetime Value (LTV) and Average Revenue Per User (ARPU)
• Retention rate and churn rate
• Deposit conversion and bonus conversion
• Campaign attribution and incremental revenue
• Engagement metrics (open rate, click rate, response rate)
• Trading activity metrics (volume, frequency, instrument)

Yes. Operators can compare multiple campaign variants, audience definitions, incentives, and messaging strategies. Results are measured using retention, revenue, engagement, and conversion metrics — not just click rates.

Solitics connects every campaign directly to revenue outcomes — not just open rates or click-through rates. Operators can measure incremental NGR lift by segment, compare retention cohorts across campaign variants, and attribute LTV changes to specific engagement journeys. The platform separates organic player retention from campaign-driven retention.

Solitics connects campaign activity with customer behaviour and revenue outcomes, allowing operators to measure incremental business impact rather than relying only on email opens or click-through rates. Attribution is tracked at the player level across the full journey.

Yes. Solitics is purpose-built for trading operators and forex brokers using MT4, MT5, cTrader, and other trading platforms. It enables real-time engagement based on trading behaviour, deposits, withdrawals, P&L, trading volume, margin events, and account activity.

Solitics can also unify activity across multiple trading accounts into a single trader-level profile, allowing brokers to trigger personalised campaigns based on the full trader relationship rather than isolated account-level data. This is processed in real time without middleware.

Yes. Solitics integrates natively with MT4, MT5, and cTrader, ingesting live trading activity — deposits, withdrawals, open positions, P&L, and inactivity signals — in real time. No middleware is required; the integration connects directly to the trading platform’s data feed.

Examples include:

• any trade or deposit
• Withdrawal request
• Margin call
• Period of inactivity
• Profit milestone or loss threshold
• Position opened or closed
• Account verification completed
• Portfolio risk change
• Trading volume milestone

Yes. Solitics can leverage live trading data across multiple trading accounts and aggregate it at the trader level, not just the account level. This allows operators to trigger engagement based on a complete view of trader behavior, including P&L, deposits, inactivity, trading volume, asset class activity, profit milestones, significant losses, or changes across forex, stocks, indices, and other instruments.

This is especially valuable where CRM systems operate at the user level while trading platforms operate at the account level. Solitics bridges that gap by unifying account-level trading activity into a single trader profile, then using that profile to trigger personalized journeys within seconds across email, SMS, push, or in-platform messages.

Yes. Campaigns can be personalised using trading history, account balance, trading volume, preferred instruments, platform activity, and behavioural signals received in real time. Every trader can receive a unique, context-aware message.

The best iGaming engagement platform updates player segments in real time, fires triggers within seconds of a player event, manages bonuses from a single interface, and connects campaigns to NGR and retention metrics. Solitics is purpose-built for iGaming operators, covering segmentation, journey orchestration, gamification, and bonus management — all on live data, without a data warehouse.

Solitics includes native gamification tools — missions, challenges, leaderboards, and reward mechanics — connected to live player activity. Gamification triggers fire in real time based on player behaviour (completing a game, reaching a wagering milestone, returning after a lapse), and rewards are delivered instantly through the operator’s preferred channels.

Yes. Solitics builds a unified real-time player profile that aggregates activity across all touchpoints — gaming sessions, deposits, withdrawals, bonus usage, email clicks, and support interactions. This profile updates continuously and is the foundation for all segmentation and personalisation.

Solitics supports responsible gambling compliance by allowing operators to create exclusion rules and suppression lists applied automatically across all campaigns in real time. Players flagged under self-exclusion, deposit limit, or cooling-off rules are immediately removed from active journeys and suppressed from all outbound messaging — without manual intervention.

Yes. Compliance rules take priority over marketing automation. If a player becomes ineligible for promotional communications, Solitics automatically removes them from active journeys in real time — no manual intervention required.

Solitics allows operators to apply centralised suppression rules, audit campaign activity, and ensure marketing communications comply with jurisdiction-specific regulations and internal responsible gambling policies.

Solitics combines real-time automation with advanced analytics and decisioning capabilities to help operators deliver personalised engagement at scale. Operators can integrate predictive models and AI-driven insights into segmentation and campaign workflows, enabling smarter targeting and automated next-best-action recommendations.

AI can identify churn risk, predict player value, recommend next-best actions, and personalise offers. When combined with real-time behavioural data from Solitics, AI enables more relevant engagement that improves retention and lifetime value — acting on signals the moment they appear rather than days later.

Rule-based automation fires campaigns when predefined conditions are met (e.g., “send a bonus after 3 days of inactivity”). AI-driven engagement uses predictive models to determine the best action, timing, and offer for each individual based on patterns in their behaviour. Solitics supports both — operators can run rule-based journeys immediately and layer in AI models as their data matures.

Solitics combines behavioural events, transactional data, customer attributes, historical activity, and predictive insights to deliver individualised messages across every customer touchpoint. Personalisation is applied in real time — every campaign reflects what the player or trader is doing right now, not a historical snapshot.

Yes. Journeys are dynamic and adapt automatically to each player’s actions, allowing every customer to experience personalised communications and offers based on their unique behaviour. There is no fixed path — the journey evolves as the player’s activity changes.