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Sportsbook 2025 – Real-Time Communication in Sportsbook Hosted by SBC Digital

Apr 18, 2025 12am

Speakers

  • Harel Falk

    VP Business Development Solitics

  • Edward Soliman

    Head of Sports CRM BetMGM

  • Georgi Pepelyankov

    Head of Marketing Transformation FDJ United

  • Scott Fulton

    Media Marketing Manager SBC (Moderator)

Sportsbook operators have no shortage of acquisition tools – but in today’s fast-paced environment, retaining players is where the real challenge lies.

As part of SBC Digital – Sportsbook 2025, Harel Falk, VP of Business Development at Solitics, joined a panel of CRM and marketing leaders to explore the role of real-time communication in driving long-term player engagement and value.

This session covers

  • How real-time, hyper-personalized messaging can outperform traditional retention tactics
  • The role of CRM and customer data in building smart, responsive campaigns
  • How top operators are leveraging gamification, smart segmentation, and real-time triggers
  • Practical tips to elevate your player retention strategy in 2025