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Version 2.1

Introducing Our New Follow Engine: 10,000 Journeys in One Simple Flow

The Follow Engine allows for a new journey type that lets you engage users based on their interests. All from one central flow.

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Introducing

Why it matters

Users constantly show you what they’re interested in – by following assets, tracking games, exploring categories or revisiting key features.

These signals are rich with opportunity. But until now, acting on them meant building separate journeys for each topic or product. That made personalisation slow, fragmented and hard to scale.

The Follow Engine changes that.

It lets you use any user interest to trigger personalised, targeted campaigns. All from a single journey.

You define the logic. The system adapts dynamically based on what the user followed, viewed or engaged with.

No more one-journey-per-asset. Just one journey that adapts to every user’s interests. In real time.

 

In iGaming: Turn hype into play

In-Game Pulse, powered by the Follow Engine, gives operators a realtime way to act on what each player is following – teams, games, tournaments or leagues – and turn that interest into targeted engagement.

With In-Game Pulse, you can:

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    React the moment a user follows a team, event or game.

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    Follow up on followed leagues with targeted offers.

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    Present odds, bonuses or game highlights while intent is high.

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    Re-engage fans who show interest but haven’t bet. Or offer new options to those who did.

Example: User places a bet on a football match → A goal is scored in that match → Flow instantly sends a push message: “Goal just in! Boost your next bet while momentum’s high.”

 

In Trading: Spot signals. Drive conversions.

Market Pulse, powered by the Follow Engine, gives you a real-time way to engage based on the assets your users show interest in (or ‘follow’) – from price movements to market trends – with personalised, timely messages that match their level of interest and activity.

With Market Pulse, you can:

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    Trigger market insights when an asset is invested in.

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    Engage when volatility spikes or price hits a threshold.

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    Reconnect with traders who show interest but hesitate to trade.

Example: User invests in an asset → That asset drops 5% → Flow triggers insight push message: “Price just dropped 5%. Volatility opportunity? Here’s what analysts say.”

Strategic wins: Why the Follow Engine works

  • Scalable

    One flow handles everything 'followed', instead of an additional journey for each one.

  • Flexible

    Works for live, scheduled or passive categories.

  • Real-Time

    Respond instantly to signals of intent.

  • Personalised

    Tailor content dynamically based on what was 'followed'.

  • High Impact

    Reach users at peak relevance with the right nudge.

How it works

  • 1. Set up a campaign using a placeholder for all assets, teams or other interests.

  • 2. Define a trigger for a live event that impacts any of them.

  • 3. Each user affected gets a personalised message in real time.

Want to know more?
Our product experts are available to walk you through this exciting new feature and help you take full advantage of the Follow Engine through our In-Game Pulse and Market Pulse features. Contact your account manager or reach out to us for a demo today!
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