Campaign Orchestration
That Actually Moves the Needle

Solitics: Activation is important, but what about reactivation?

By Deena Komisar
VP Marketing, Solitics

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Real-time, hyper-personalised journeys. One platform. Full control.

Most platforms talk about campaign orchestration. Few actually deliver it.

You know the drill: juggling tools, syncing data, drawing lines between boxes on a screen. But the result? Static journeys. Delayed reactions. One-size-fits-all messages that miss the moment.

Here’s the truth: campaign orchestration only works when it’s real time, hyperpersonalised, and built for how users actually behave. That’s exactly what Solitics was built for.

 

What Real Campaign Orchestration Looks Like

It’s not about connecting a bunch of tools and hoping for the best. It’s about responding in real time to user behaviour, system events and market signals – across every channel.

With Solitics, you don’t wait for data to sync or campaigns to catch up. You launch journeys that adapt instantly, based on what’s happening right now. Every touchpoint is relevant. Every message is timed perfectly. Every experience feels personal.

That’s orchestration in action.

One Platform. Full Control.

Marketers don’t need another dashboard. They need agility. Solitics gives you full control with a single platform that unifies your data, powers your decisions, and executes them in real time.

All your data is centralised and live – no lags, no silos. Orchestration rules are flexible, intuitive, and automated. And every campaign runs across your existing channels, from email and SMS to popups, in-app messages, push notifications and WhatsApp.

No dev tickets. No code. No waiting.

You control the logic. We handle the speed.

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One Journey. Every Channel. Perfectly Synced.

Orchestration doesn’t mean much if your channels don’t work together. Solitics was built for real multi-channel execution – not as an afterthought, but as the foundation.

Every message, popup, widget, email, SMS, in-app notification or WhatsApp is coordinated, timed and personalised in context. So if a user ignores an email, a followup popup can respond in-platform. If a trader completes an action on desktop, the next step can trigger natively on mobile.

It’s one seamless journey, not five disconnected campaigns – and it all runs in real time, from one place.

Trading: Respond in the Moment

Picture this: A new trader logs into the platform and starts browsing different stocks. They’re clearly exploring – but pause just before opening their first position. Solitics detects that hesitation and, within two seconds, triggers a tailored popup: “Still thinking it over? Here’re the top market movers right now.”

Displayed inside the popup is a live widget showing the platform’s most actively traded assets – powered by real-time data.

No manual setup. No delay. Just a hyper-relevant nudge that guides users from hesitation to action. That’s campaign orchestration where it matters most – in the moment.

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iGaming: Engage at Peak Motivation

A player just completed their third mission in under 20 minutes. Solitics tracks the milestone and instantly launches a new
in-platform promotion: “You’re on fire. Here’s your next challenge – complete it in the next 30 minutes for an exclusive reward.”

It’s not a batch campaign. It’s a reaction to real-time behaviour delivered at the peak of user engagement.

Now let’s switch to sports betting.

A bettor places a live wager in the first half of a Premier League match. Moments later, the underdog scores. Solitics instantly triggers an in-play offer via popup: “What a turn! Boost your odds for the second half NOW. Available for the next
5 minutes only.”

Every interaction feels personal, timely and relevant – because it is. That’s how you turn real-time events into high-impact engagement.

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From First Touch to Lifetime Loyalty

Campaign orchestration doesn’t stop at activation. Solitics powers the full journey – from acquisition to long-term
retention – adapting to every action your users take.

First-time visitors see smart popups tailored to their source of entry. Promotions shift based on real-time behaviour. Journeys evolve as users interact across touchpoints. And gamified mechanics keep players and traders engaged long after onboarding.

No two journeys are the same – because no two users are.

Orchestration Without Speed Is
Just Scheduling

Without real-time speed, campaign orchestration is just a fancy way to schedule messages. With Solitics, journeys react in 1.8 seconds. That’s fast enough to respond before the moment slips away.

And it pays off – with stronger engagement, shorter time to first conversion, higher retention and a measurable lift in lifetime value.

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