The iGaming industry moves fast. Operators juggle endless campaigns, compliance rules and player expectations, all while racing to deliver hyper personalised experiences in real time.
That is why Solitics built AI Expert, a purpose-built, iGaming-specific AI tool designed to help marketing teams move from idea to execution in seconds.
As recently featured in iGaming Expert, AI Expert represents a new generation of AI for operators: one that understands iGaming logic, speaks the language of CRM and retention, and turns strategic thinking into fully executed campaigns instantly.
AI that builds, not just predicts
Unlike generic AI tools that analyse or summarise, AI Expert is agentic; it creates. It is trained exclusively on Solitics’ product logic, data structure and real iGaming workflows, including deposits, bonuses, KYC events, retention metrics and player activity.
That means it does not need to learn what a deposit is or how to trigger a liveodds campaign. It already knows.
AI Expert transforms strategies into action both quickly and on brand. Traditional AI tools rely on regression models and past behaviors. AI Expert does more; it builds, plans and executes campaigns from scratch.
Guy Shemer, VP of Product at Solitics
From prompt to campaign in seconds
Built for CRM teams, retention managers and product owners, AI Expert bridges the gap between brainstorming and execution.
Marketers can enter a simple goal such as convert free-to-play users into first-time depositors or trigger a campaign when a player’s team scores, and AI Expert generates everything from segmentation and triggers to the full user journey.
Each output is immediately exportable into Solitics, ready to activate.
Built around iGaming goals
AI Expert is trained to think like an iGaming marketer, not a generic machine learning engine. Every journey it creates is tied to measurable KPIs such as FTDs, deposits, engagement, registrations and retention.
By keeping every campaign outcome-focused, AI Expert helps marketing teams avoid “noise” and focus only on actions that drive impact.
It is not just automation. It is performance intelligence.
Real impact, real feedback
Early demos have already made waves. Teams who have seen AI Expert in action describe it as “a creative partner,” fast, intuitive and surprisingly insightful.
Seeing a full campaign generated in seconds, from strategy and flow to segmentation and execution-ready output, changes what is possible. It is not just a time-saver. It is a shift in how marketing teams think and work.
It is like adding another creative mind to the team. AI Expert does not just execute. It inspires.
Guy Shemer, VP of Product at Solitics
Secure. Compliant. Scalable.
Because AI Expert is built within the Solitics platform, operators get the full benefit of automation and intelligence without compromising data privacy or compliance. It leverages real operator data safely, adapting its recommendations while maintaining full transparency and control.
What’s next
Following its debut at SBC Summit, where AI Expert was demonstrated live to an enthusiastic crowd, Solitics is rolling out the solution to existing clients first.
The roadmap is already expanding with churn prediction, LTV forecasting and more cross-vertical capabilities, ensuring AI Expert stays ahead of industry demands.
AI in iGaming CRM is not hype anymore, It is here, and it is already changing how teams create, launch and optimise campaigns.
Guy Shemer, VP of Product at Solitics

Guy Shemer, VP of Product at Solitics