Codere, an international gaming mega-operator was looking to improve customer experience, engagement and satisfaction.
Codere also wanted to reduce manual operations and automate labor-intensive processes. Codere was already using a CRM marketing system, but suffered from significant issues around data accuracy, response times, and rigidness.
After careful consideration, Codere chose Solitics to handle its entire range of marketing automation needs, managing end-to-end customer journeys on a single, centralized UI. Once implemented, Codere was able to fully leverage their now usable data, to create elaborate, trigger-based personalized journeys, and improve customer retention and experience.