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Facing challenges in data accuracy, response times, and system rigidity, Codere sought an innovative solution. By partnering with Solitics, they harnessed the power of real-time marketing automation and achieved unprecedented improvements in customer retention and experience. By leveraging real-time, actionable data and a centralized platform, Codere was able to create personalized customer journeys in real time, and dramatically improve engagement.
Highlights of the Transformation:
- Integrated and streamlined all their data for actionable insights
- Centralized management of customer interactions across all channels
- Personalized, real-time marketing campaigns that enhanced customer satisfaction
- Significantly better marketing campaigns effectiveness and attribution
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What Codere says:
We chose Solitics after an extensive process that included a diligent review of other solutions in the market. We found that Solitics’ ability to connect directly to the raw data is the only way to guarantee that our engagements with every customer are based on actual, always updated, real-time data. This has proven itself both in the uplifts we saw in player engagement as well as in our ability to gain accurate data, so we could continuously improve and streamline every marketing effort.
Deborah Guivisdalsky
Malta Site Manager, Codere
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