Success storiesTransitioning from heavy operations to effective and value-oriented lifecycle management. 
AvaTrade's success story:
Transitioning from heavy operations to effective and value-oriented lifecycle management.
AvaTrade has been a pioneering online broker for over 16 years. During that time, it has grown immensely, and as part of that growth, They’ve often had to seek out new and innovative solutions.
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The Challenge
Complex Data Infrastructure &
Multi channel operations
AvaTrade’s has always been keen to provide an incredible customer experience and superior product to their customers. This, however, is not an easy task.
AvaTrade has a complex data infrastructure, consisting of many internal and external data sources, with different data structures and synchronization times. This makes working with all the data and respond live & contextually at the right time and place a challenging task that required tailored, inventive solutions.
As one of the outstanding companies in the financial industry, AvaTrade always strives to innovate and be a leader, and requires no less from their partners.
On top of that, AvaTrade uses an array of communication channels with customers: email, SMS, push, trading apps, and WhatsApp… they also need to be able to differentiate between customers in various regions, due to regulatory differences.
Prior to Solitics, automating and personalizing the communication with the customers this process took a long time, and often required using multiple systems for a single message.
Let us showcase how Solitics can benefit your company
The Challenge
Introducing Solitics
Using Solitics as an Omnichannel gave us the ability to connect to all of those marketing channels and providers, while managing all communications from a single location in a much more scalable and orderly way. AvaTrade has implemented Solitics across multiple aspects of the customer life cycle, including the conversion, retention and compliance funnels.
Solitics helps my team get more done every single day, and even better – they are more than willing to adapt along with us and provide new solutions whenever a need comes up
The Challenge
Considerable KPIs uplifts
Thanks to this we’ve seen considerable uplifts across all measurable parameters, and perhaps most importantly – the overall customer experience and satisfaction has improved significantly.
