Frequently Asked Questions

Solitics is an award-winning Customer Engagement and Gamification Platform that enables businesses to integrate and leverage all of their customer data seamlessly to automate real-time, hyper-personalised customer experiences at every stage of their lifecycle. As the only solution in the market that enables companies to respond Live to all customer data, Solitics’ AI data aggregation and processing technology empowers brands to respond to anything their customers do – or don’t do – in 1.8 seconds or less, enabling true holistic and multichannel Visitor Activation, Retention and Gamification. Companies rely on Solitics’ pioneering technology and industry expertise to scale their customer journeys, optimise customer engagement, retention and lifetime value, and make data-driven decisions that drive growth and revenue.

Solitics integrates seamlessly with all of your organisation’s data sources, including back-office sources and databases, CRM, Website, mobile app, BI tools,  and third-party providers (e.g. sports feed, gaming platforms, bonus engines, trading platforms, email, messaging apps, SMS, push etc.). It collects both existing and real-time data from all of these sources, including a visitor’s profile and attributes, interactions, raw events (e.g. registration, deposits, withdrawals, login, page change, etc.), and any linked sub-entities (e.g. account, loans, policies, etc.).

Solitics’ platform then processes and analyses this data in real time, giving businesses complete, contextualised customer data and enabling them to create smart customer segments and deliver personalised marketing messages based on specific behaviours and preferences.

With Solitics, you also gain access to advanced data analytics and reporting tools, helping you track the performance of your marketing campaigns and continually refine your strategies for optimal results throughout the lifecycle.

Solitics is ideal for any B2C company seeking to fully maximise all of their user data to improve customer acquisition and retention, increase lifetime value and strengthen brand loyalty. Our platform is particularly well-suited for e-commerce businesses, financial services companies, trading platforms, brokers, gaming companies and other businesses that rely on data to drive growth and profitability.

Solitics integrates with a wide range of back-office sources and databases, CRM systems, communication channels, BI tools, and third-party providers. Visit our partners and integrations page for a complete list.

For backend sources, Solitics supports queues, streams, APIs, DB connections and more. We also offer custom integrations for businesses with unique data requirements.

For the front end, Solitics provides web and mobile SDKs that enable real-time access and response to visitor actions.

Solitics offers a variety of pricing plans tailored to the needs and size of your business. Contact us to explore our pricing options and to schedule a personalised demo of our platform.

Absolutely! Solitics enables unmatched multi-channel flexibility with dynamic placeholders and real-time messaging that enable any user attribute to be embedded in any message. This allows marketers to data-driven hyper-personalised messages and promotions via:

• Email
• SMS
• WhatsApp
• Viber
• Telegram
• Web and in-app push notifications
• Pop-ups
• Social media
• Support channels
• Bonus engines
• Voice messaging
• Voice calling
• In-platform messaging (e.g. inbox)
• Offline (e.g. call center, automated calling system)
• Custom channels

Solitics is the only platform in the market that processes all companies’ distributed data sources and makes it usable Live, enabling marketers to respond instantly to any relevant customer activity. This enables contextual personalisation across the entire user lifecycle, from visitor activation to customer engagement, retention, and loyalty programs.

Our market-leading data aggregation and processing capabilities extend beyond active or registered customers—they also enable you to optimise pre-conversion and pre-registration for anonymous visitors—growing your customer base and reducing customer acquisition costs.

A Gamification Module runs on top of these core capabilities to enable deeper interactive experiences that enhance engagement, retention and lifetime value.

The Solitics platform is built to process a high volume and high complexity of data to enable businesses to scale their CRM and marketing automation intelligently, seamlessly and effortlessly.

While most platforms demand extensive and complex IT projects that take months, if not years, Solitics provides a contractual commitment to complete integration within 45 days.

Solitics’ Visitor Activation Module leverages advanced data aggregation and processing to enable brands to engage with anonymous visitors on websites and mobile apps. Our platform tracks anonymous visitor behaviour and enables you to raise live communications based on both live and historical behaviour.

These capabilities enable companies to optimise pre-registration for anonymous visitors, and help increase conversion, grow their customer base and reduce customer acquisition costs.

A pillar of Solitics’ approach is empowering marketers with the ability to respond to anything their customers do – or don’t do – within fractions of a second. Our pioneering technology collects, unifies and processes all historical and real-time data from all of company data sources, including raw customer actions in 1.8 or less.

This gives marketers Live access to diverse data sources, and the ability to create journeys to re-engage customers who have low engagement or are not progressing through the lifecycle, have not been active within a defined timeframe, or have withdrawn their balance.

With the most timely and contextualised customer data, CRM and marketing managers can leverage Solitics Customer Retention Module to deliver truly individualised customer journeys at precisely the right time and via the most effective channels—enhancing retention rates and lifetime value while minimising churn.

Solitics Gamification Module unlocks even deeper and more immersive customer experiences for brands with interactive gamified widgets and personalised missions that enable brands to grow engagement, retention and long-term loyalty to new levels.

Solitics’ Gamification Module enables you to differentiate your customer experiences with smart gamified widgets, mini-games, Missions and loyalty schemes.

Marketers can easily enhance customer engagement and retention with a fully customisable widget builder and a rich library of widgets tailored to your brand.

Solitics widgets, missions, and loyalty programs leverage customer data in real time, enabling CRM and marketing automation professionals to automate the use of mini-games based on user behaviour patterns and delivering more individualised and cost-efficient bonus strategies.

At the core of Solitics’ Customer Engagement and Gamification Platform is our pioneering data aggregation and processing technology. These capabilities not only unify all your data sources to provide a holistic and contextualised view of your customers and enable you to respond instantly to data with the most personalised experience, they deliver valuable insights and empower data-driven decisions with our Business Analytics Module. Marketers can use our advanced analytics tool to apply smart attribution, seamlessly drill down to understand trends and gaps in their customer journeys and which KPIs they affect, and finetune their strategies to optimise results.

Solitics’ data platform is built to handle demanding data environments, enabling to scale seamlessly across high volumes and complex data models. With our advanced data processing and aggregation capabilities, we offer high throughput and low latency to ensure data is accessible and usable in real time. Our platform dynamically adapts to changes in data models, reflecting updates and allowing businesses to drive agile marketing and CRM strategies without delay or disruption.

From the most advanced and sophisticated marketing and CRM strategies down to the most basic communications, Solitics provides a wide range of capabilities for customer-centric brands to automate their customer acquisition and engagement.

While experienced analysts will appreciate Solitics’ deep insights and advanced functionality, our platform is best suited for business managers, product managers and marketeers of all levels and experience.

Yes! Flexibility is at the core of Solitics end-to-end. From custom integrations, data models, and reports aligned with your specific business goals and requirements, building deeply granular and strategic customer experiences with ease, to delivering them via a wide variety of communication channels, including email, SMS, WhatsApp, in app-push, web push, social media, voice calling etc.

Unlike other solutions with more limited and rigid promotion templates and interfaces… Solitics is designed to put you in complete control of your promotions. From pop-ups, widgets, mini-games, gamification and missions, to any notification or message you communicate – we enable you to enhance your promotions while perfectly matching brand’s design and needs so that your customers enjoy the uniqueness you work so hard to deliver.

With years of industry expertise, Solitics has established itself as a proven and trusted partner committed to solving our clients’ business challenges and helping them differentiate themselves from their competitors. We offer comprehensive support and training resources for new users, including onboarding sessions, technical support, and a knowledge base with helpful articles and tutorials. Our dedicated Customer Success Managers are here to support you and ensure you make the most of the Solitics platform so that you can consistently surpass your KPIs.

Once an agreement to start working together has been finalised, Solitics’ Delivery Team will set up a Technical Kickoff meeting with you to explain all steps and technical requirements needed for Solitics to build the integration with your data and infrastructure. This will include confirming the process of providing us secured access to all relevant data sources you wish to integrate into the Solitics platform.

Solitics can connect with all major data sources, such as:

• DB replica (e.g. SQL Server, MongoDB)
• Stream (e.g. Kafka)
• Queue (e.g. SQS, RabbitMQ)
• API (Solitics or your custom API)

Visit our partners and integrations page for a full list.

As defined and configured in the integration stage, the types of data incoming from your data sources into the Solitics platform include:

• Customer profile and preferences
• Customer transactional data (e.g. monetary transactions)
• Public events (e.g. 3rd-party data and insights)

From the moment integration is complete (Solitics provides a contractual commitment to complete integration within just 45 days), you will receive the Solitics dashboard which is updated Live. You can immediately set up customer journeys and promotions on the dashboard, monitor all results and view data analytics.

Data security and privacy is a foundational component of our platform. This is built into our yearly roadmap, and every feature we develop or request we address from clients undergoes security and compliance review. We regularly execute external and internal Penetration Testing (PT) and a wide variety of risk assessments. Additionally, we carry out Security incident response processes to identify, document, categorise, and address any incidents based on potential data exposure or resource criticality.

Solitics also adheres to our business continuity and data recovery plans and conducts regular drills to ensure their effectiveness.

We take all measures to comply with all industry standards and best practices, including compliance with GDPR and audits for SOC 2 Type II, and are ISO 27001 certified.

Read more about these security and compliance processes on our Security and Compliance page.

Solitics is fully complaint with the European Union’s Global Data Protection Regulation (GDPR). The privacy and security of our clients’ data is of the utmost priority and our Compliance and Legal teams ensure we meet the most stringent data privacy and protection standards.

Yes, Solitics is SOC 2 Type II compliant. Solitics applies the highest security practices in the industry. This certification ensures that we meet the most stringent criteria for managing customer data based on five “trust service principles”, covering security, availability, processing integrity, confidentiality and privacy. This demonstrates our unwavering commitment to maintaining the highest levels of security and operational effectiveness. You can request our SOC 2 Type II audit report here.

Yes, Solitics holds ISO/IEC 27001:2022 certification, affirming our commitment to best practices in information security management and our dedication to assessing and addressing information security risks specific to the needs of our valued customers. You can request our ISO/IEC 27001 certification here.

At Solitics, we prioritise data accuracy and quality by utilising real-time data processing and advanced validation mechanisms. Our platform seamlessly integrates with various data sources, ensuring that data is consistently accurate, up-to-date, and relevant. We apply automated checks and rules to detect discrepancies and maintain data integrity. Additionally, we implement continuous data auditing, duplicate detection, and cleansing techniques.