Glossary Page

The process of turning a new visitor or registered user into an engaged, first-time depositing or first-time trading customer through targeted real-time engagement.

The AI-powered decision engine within Solitics that analyzes user behavior in real time and recommends or triggers the most relevant action, message, or journey step to maximize engagement and retention.

The practice of dividing users into dynamic groups based on behavior, demographics, predictive scores, lifecycle stage, or engagement history.

A complete, time-stamped record of all actions, campaigns, and system changes to ensure transparency, compliance, and accountability.

Predefined, rule-based or AI-driven customer flows that automatically respond to user behavior, lifecycle stage, or external signals — without manual intervention.

The AI-powered decision engine within Solitics that analyzes user behavior in real time and recommends or triggers the most relevant action, message, or journey step to maximize engagement and retention.

A structured promotional offer (e.g., free bet, match bonus, deposit incentive) delivered through automated journeys and personalized targeting.

A one-time or scheduled campaign sent to a defined audience segment across one or multiple channels.

Native engagement mechanics such as missions, streaks, challenges, and rewards designed to increase activity and loyalty.

AI-driven analysis that identifies users who are likely to disengage or stop depositing, allowing marketers to intervene before churn occurs.

The percentage of users who complete a desired action (e.g., first deposit, trade execution, opt-in).

The Solitics system that tailors messaging, timing, content, and incentives to each individual user based on behavioral and predictive data.

A real-time push message triggered by user behavior or predictive insight.

Security configuration that safeguards personally identifiable information while enabling compliant marketing activation.

Machine learning models that forecast future user behavior, including churn risk, loyalty likelihood, and readiness to convert.

A real-time message delivered via browser or mobile device to prompt immediate engagement.

Defined rules that determine user eligibility for a campaign or bonus.

Solitics’ ability to react to user actions or market events within seconds.