While I’m sure all of our collective feeds will be full of year-end reflections, you’ll have to forgive me for adding mine, as 2024 was truly a year where our company and people took significant steps forward!
Solitics achieved several important milestones this past year — from pushing the boundaries of our platform’s AI and data processing capabilities to empowering our B2C clients to reach new levels of customer acquisition, retention and loyalty with new innovative Modules and features, to expanding into new industries.
I’m proud to share some of the highlights of 2024, and provide a glimpse into some exciting things to come in 2025.
New Modules and features: Born to enhance Experiences and CRM Marketing across the user lifecycle
In 2024, Solitics centred its efforts on innovation. First, we launched our Visitor Activation Module that significantly enhances top-funnel conversions by guiding anonymous visitors into leads through customised, automated journeys even before registration.
Our platform tracks anonymous visitor behaviour and enables raising Live communications, responding in 1.8 seconds or less, based on both real-time and historical behaviour.
With the ability to automate 1:1 personalised journeys for anonymous visitors, our clients gain an innovative ability to optimise pre-registration funnels, increase conversion and ROAS, grow their customer base and reduce customer acquisition costs.
Game-changing Engagement and retention: All wrapped into our Gamification Module
Recognising the tremendous opportunities for brands in uniting true real-time personalisation with gamified experiences, Solitics launched our advanced Gamification Module in Q1 2024.
Looking at the market and current solutions out there, we decided to take a different, more flexible approach, that really tailors to the Operator’s needs.
First came the gamification widgets and mini-games that are entirely customisable so that companies can create fun, memorable, and engaging experiences while crafting themes and games unique to their brand. Unlike the generic widgets that Operators use today, these widgets and mini-games are uniquely developed and customized for each specific brand, enabling them to be completely unique and original. Add to that they work in full synergy with the brand’s data sources, allowing the use of real-time events and data as triggers and personalised parameters within the mini-games themselves, thus making a true impact on the customer experience created by the Operator.
In the summer, we introduced another powerful type of gamification designed to motivate customers to progress through more elaborate journeys – all tied to our clients’ strategic goals. Missions!
With Missions, brands can tap into the psychology behind gamified customer experiences one step further by adding the excitement of a challenge. But not just challenges, personal 1:1 challenges!
By leveraging real-time and historic behaviour patterns, Marketing automation managers can not only deepen engagement and increase loyalty – they can offer precisely the right incentive and reduce excessive bonus costs.
Game-like experiences will prove a major differentiator for not only online casinos and sportsbooks, but trading platforms, brokers, FinTechs, and banks as they look to deliver customer experiences that stand out.
Further Enhancing Personalisation in Real-time – Customised Live Sports events for In-Game Betting
Leveraging public events, i.e. in-game events, outcomes, goals or player changes can be an incredibly powerful way for CRM and automation managers to engage customers. Even more so if these events are customised to users’ interests and behaviours.
CRM marketing managers aiming for increased engagement are now able to deliver an incredible experience to highly involved and often emotional sports fans, exactly at the right moment. Leveraging in-game events that have just taken place and affect the odds is the type of messaging every bettor would appreciate, and so the likelihood of them adjusting their wagers, placing an additional bet or even just reflecting on the highly personal offer they have just received is very high.
It is not just the fact that Solitics now enables using in-game data for sports events, but combined with our powerful data platform, these customised messages and campaigns can be sent to a dedicated segment of active bettors on a specific event. A true breakthrough in sports betting experience.
The Email Automation that you deserve (and need)
While email builders are a standard, here as well, Solitics has taken a different approach, by letting the brands choose the email builder they would like to use. They can choose to use Solitics’ new email builder, or use an external builder of their choice.
Whether using Solitics’ builder or a 3rd party, brands can effortlessly create polished campaigns that display flawlessly on any device. Leverage emails from existing templates or drag and drop elements to design them quickly and efficiently.
Expanding our impact in the highly competitive iGaming industry
In 2024 we were proud to expand on Solitics’ strategic positioning within the highly competitive iGaming sector. We developed robust Modules and valuable features that empower online casino and sports betting providers to increase engagement and loyalty KPIs at every touchpoint and stage of the lifecycle.
At the heart of every decision and effort throughout our company is our commitment to our cherished clients. This year we were thrilled to grow, create new partnerships and strengthen existing ones further, with leading platforms such as SoftSwiss, Novomatic, Nux and many more – helping them to fuel growth and success.
Breaking into new verticals
Perhaps the biggest challenge our company took on this year was introducing Solitics’ Live, data-driven personalisation to the banking industry.
Our and product teams approach combined sector-specific enhancements with a strong focus on Solitics’ real-time, data-first differentiation.
This strategy proved effective in attracting and welcoming aboard new banking clients, who sought automation solutions that were not only advanced and impactful, but also designed to meet the highest security and compliance requirements.
By emphasising our platform’s adaptability and deep industry expertise, we succeeded in broadening our market reach and establishing trust in new segments.
The only thing more exciting than our 2024? Where we’re going in 2025
With our focus on continuous innovation as our guiding compass, our growth strategy includes expanding our core product with more AI and machine learning capabilities.
AI and advanced machine learning models are able to analyse and process vast datasets — no matter how many data sources or how fragmented they may be — with unprecedented speed and accuracy.
In 2025, Solitics will continue our efforts and investment in building our AI and predictive models enhancing further our platform’s abilities to leverage individual user attributes and preferences. This will be pivotal in optimising a multitude of priorities for B2C marketing automation and CRM, including:
Grouping users based on similar characteristics and behaviours for more effective targeting and segmentation
Real-time data processing to enable targeted, in-the-moment engagement, offers and insights to enhance engagement and customer retention
Precisely understanding the most effective marketing and communication channels and strategies for different user segments
Identifying customers at risk of churning so that CRM managers can automate pre-emptive actions to retain them
Analysing historical data and user behaviour patterns to forecast the potential lifetime value of customers, allowing marketers to focus their efforts on high-value users
As we keep growing within current verticals, and further expanding in key geographical regions, we’ll enhance the vertical fit of our platform to address the unique needs of each industry we serve.
In 2025, we anticipate an even greater emphasis on personalised, data-driven marketing and the use of AI, as brands strive to connect more meaningfully with players. Additionally, we expect increased regulatory demands around data privacy,
making compliance a critical factor. Solitics will adapt by further enhancing our real-time data processing and personalised engagement capabilities, allowing clients to create unique, responsive player journeys fully up to date with the newest trends and requirements.
Our gamification tools will also evolve to offer even more customisable experiences, supporting retention and engagement. In terms of marketing, we will highlight these differentiators, positioning Solitics as the forward-thinking solution for brands looking to stay competitive and compliant in a dynamic landscape.
This incredible journey of innovation and growth in 2024 would not have been possible without the dedication and talent of our exceptional team. Each member of the Solitics family has contributed to pushing boundaries, overcoming challenges, and delivering exceptional results. Their hard work, creativity, and resilience are the foundation of our success. Thank you for being the driving force behind everything we’ve accomplished this year.
Finally, to our cherished customers, thank you for placing your trust in Solitics and for allowing us to be part of your journey. Your success is our greatest motivation, and we are honoured to continue supporting you. Stay tuned for more groundbreaking innovations and exciting developments — the best is yet to come!
