Case Study:
Neo Brokers x Solitics: Redefining Trader Experience
How Neo Brokers turned trader experience into measurable growth
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Neo Brokers needed to move beyond promotion-led marketing. As the business scaled across two trading brands, generic campaigns were no longer enough to support traders through the full lifecycle.
By partnering with Solitics, Neo Brokers shifted from standalone promotions to personalised, automated journeys powered by real-time trader data. The result was a more relevant trader experience, less manual execution and stronger performance across engagement, deposits, activation and long-term value.
Key results:
- 25% increase in engagement through personalised journeys.
- 35% conversion among first-time depositors who had not yet traded.
- 44% higher ARPU from traders receiving customised market updates.
- 3x higher lifetime value from experience-led operational journeys.
Neo Brokers’ case study shows how shifting from standalone promotions to personalised, automated trader journeys can transform every stage of the lifecycle — from first deposit to long-term retention. Find out exactly how Solitics helped Neo Brokers redefine trader experience and drive measurable growth.
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The Save Data feature enabled us to orchestrate this multi-touch journey with a survey, progress tracking and personal notifications for each trader milestone. If you have a plan, no matter how complex, you can execute it with Solitics.
Leigh Dewing
CRM Manager at Neo Brokers
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Get exclusive insights into how Neo Brokers redefined trader experience and drove measurable growth with Solitics’ real-time marketing automation.
