Case Study:
Scaling CRM in Regulated Markets
How Codere Online increased engagement while staying fully compliant
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Operating across multiple highly regulated markets, Codere Online needed to scale player engagement without increasing risk, cost or operational complexity. By partnering with Solitics, they transformed their CRM approach, shifting from promotion-heavy campaigns to a more precise, data-driven engagement strategy.
Key highlights:
- Up to 38% more active players through targeted retention journeys.
- Up to 25% of inactive players return via value-based reactivation journeys instead of generic offers.
- 38.7% clickthrough rate on personalised SMS to highest value players (much higher than non-segmented messages).
- 60% reduction in operational execution time.
With different regulatory frameworks across markets, Codere Online required a CRM solution that could deliver both control and flexibility. Solitics enabled them to enforce compliance automatically while maintaining the ability to execute complex, segmented campaigns at scale. At the same time, Codere Online rethought how engagement should work. Instead of relying on blanket promotions, they introduced content-led journeys, smarter segmentation and more targeted bonus strategies, driving stronger results while reducing unnecessary spend.
The full case study explores how this was implemented, from CRM architecture and BI integration to cross-product player strategies and campaign execution.
Because of Solitics, we feel secure. The blocking rules act as a safety net – we know we’re never contacting players we shouldn’t.”
Alejandro Castañón García
CRM Manager at Codere Online
See how Codere Online made it work
Explore the full strategy, implementation and results behind Codere Online’s CRM transformation.
