Maximising the World
Cup Impact With Long-Term Retention Strategies Hosted by SBCWEBINARS

Major tournaments like the World Cup create huge spikes in activity, but the bigger opportunity is turning that momentum into long-term player value.

In this webinar, experts from across the industry explore how operators can use the world’s biggest sporting event to drive stronger engagement, retention and growth through personalised live experiences, smart gamification and targeted real-time marketing.

This session covers

• Why retention starts during the World Cup (not after) and how to build habits in real time while attention is at its peak.
• The critical role of trust, payments and fast withdrawals in converting first-time bettors into long-term players.
• How to use player data and behaviour to deliver truly personalised journeys that drive engagement and loyalty.
• How to introduce cross-sell and gamification in a smart, non-intrusive way that enhances the experience rather than overwhelming users.
• The biggest mistakes operators make, from overloading users with offers to losing momentum after the tournament ends.